Gartner Says the Digital Economy Will Push Technology Spending in Australia up 4.1 percent to $78.7 Billion in 2015


GartnerSpending on technology products and services is projected to reach almost A$78.7 billion in Australia and NZ$11.6 billion in New Zealand in 2015, and much of this spending will be driven by the digital industrial economy, according to Gartner, Inc. In the Asia Pacific region, Gartner forecasts that technology spending will grow 7.4 percent to reach US$811 billion in 2015 out of a worldwide technology spend of $3.9 trillion as organisation rush to embrace the digital economy.

While 58 percent of chief information officers (CIOs) in Australia and New Zealand expect that their budgets will be flat or declining, technology spending is forecast to grow 4.1 percent in 2015 in Australia (compared to 1.75 percent in 2014) and 2.9 percent in New Zealand (up from 1.2 percent in 2014).

Peter Sondergaard, senior vice president at Gartner and global head of Research, explained to an audience of more than 1,500 CIOs and IT leaders at Gartner Symposium/ITxpo in Australia today that this represents a dramatic shift in IT spending power, with a shift of demand and control away from IT and toward digital business units closer to the customer.

“Thirty-eight percent of global IT spend is outside of IT already, with a disproportionate amount in digital. By 2017, it will be over 50 percent,” Mr. Sondergaard said. “Digital startups sit inside your own organization, in your marketing department, in HR, in logistics and in sales. Your business units are acting as technology startups. Australia and New Zealand are increasingly known for creative and design expertise, with leading global vendors looking here to make acquisitions. You need to tap into this in your organization and make it a competitive advantage.”

Gartner estimates that 50 percent of all technology sales people are actively selling direct to business units, not IT departments. Millions of sales people, and hundreds of thousands of resellers and channel partners are looking for new money flows in the fluid digital world, and they are finding eager buyers.

The Digital Industrial Revolution

Mr. Sondergaard said there are seismic forces at work, creating permanent, structural changes in the business environment.

The impact that the digital business economy is having on the global IT industry is dramatic. Since 2013 650 million new physical objects have come online. 3D printers became a billion dollar market; 10 percent of automobiles became connected; and the number of Chief Data Officers and Chief Digital Officer positions have doubled. In 2015, all of these things will double again.

Gartner defines digital business as new business designs that blend the virtual world and the physical worlds, changing how processes and industries work through the Internet of Things.

“This year enterprises will spend over $40 billion designing, implementing and operating the Internet of Things,” Mr. Sondergaard said. “Every piece of equipment, anything of value, will have embedded sensors. This means leading asset-intensive enterprises will have over half a million IP addressable objects in 2020.”

The Hottest Skills in Digital Business

Digital businesses will impact jobs in different ways. By 2018, digital businesses will require 50 percent fewer business process workers. However, by 2018 digital business will drive a 500 percent boost in digital jobs.

Right now, the hottest skills CIOs must hire or outsource for are:

  • Mobile
  • User Experience
  • Data sciences

In the future, three years from now, the hottest skills will be:

  • Smart Machines (including the Internet of Things)
  • Robotics
  • Automated Judgment
  • Ethics

Over the next seven years, there will be a surge in new specialized jobs. The top jobs for digital will be:

  • Integration Specialists
  • Digital Business Architects
  • Regulatory Analysts
  • Risk Professionals

Mr. Sondergaard told the CIOs in the audience, “The new digital startups in your business units are thirsting for data analysts, software developers and cloud vendor management staff, and they are often hiring them fast than IT. They may be experimenting with smart machines, seeking technology expertise IT often doesn’t have.

“You must build talent for the digital organisation of 2020 now. Not just the digital technology organisation, but the whole enterprise. Talent is the key to digital leadership. Build credibility and build the two-speed bimodal IT organisation.”

Become a Bimodal Organisation

Bimodal IT fills the digital divide between what IT provides and what the enterprise really needs. Mode 1 is traditional, and the systems that support it must be reliable, predictable, and safe (like a great IT organisation). Mode 2 is non-sequential, emphasising agility and speed (like a startup) because disruption can occur at any time.

Mr. Sondergaard used the example of smart machines to highlight the disruption caused in digital business. Smart machines are an emerging “super class” of technologies that perform a wide variety of work, of both the physical and the intellectual kind. For example, school computers have been grading multiple tests for many year, and now they are grading essays, unstructured tests that require analysis.

“Not only is the grading more accurate, but students actually work harder on their essays when they are graded by a smart machine,” Mr. Sondergaard said. “Other professional tasks won’t be far behind: financial analysts, medical diagnostics, and data analytics jobs will be impacted. Knowledge work will be automated.

Smart robots will appear not just on the manufacturing floor, where they do physical work, but in the workplace and even in the home. Smart machines will automate decision making. Therefore, they will not only affect jobs based on physical labour, but they will also impact jobs based on complex knowledge worker tasks.

Mr. Sondergaard presented the opening keynote at Gartner Symposium/ITxpo on the Gold Coast today. For more information about the event, visit or follow #GartnerSYM on Twitter.

About Gartner Symposium/ITxpo

Gartner Symposium/ITxpo is the world’s most important gathering of CIOs and senior IT executives. This event delivers independent and objective content with the authority and weight of the world’s leading IT research and advisory organisation, and provides access to the latest solutions from key technology providers. Gartner’s annual Symposium/ITxpo events are key components of attendees’ annual planning efforts. IT executives rely on Gartner Symposium/ITxpo to gain insight into how their organisations can use IT to address business challenges and improve operational efficiency. See for more information.

About Gartner

Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, we are the valuable partner to clients in over 9,100 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, we work with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA., and has 6,600 associates, including more than 1,500 research analysts and consultants, and clients in 85 countries. For more information, visit


Comments are closed.