Space-focused communications company AstroAgency will partner with New Scientist Live, an annual event in London showcasing the benefits and opportunities offered by the UK’s space industry. The collaboration marks a milestone in both organisations’ ongoing efforts to inspire future generations to consider a career in space, whilst educating new audiences about the role that satellites play in our everyday lives.
The partnership will further strengthen the space-related themes and topics covered at New Scientist Live, building upon last year’s event, where UK-headquartered AstroAgency worked with the UK Space Agency’s space sustainability team to organise a promotional presence that highlighted the challenge of space debris and investment in debris removal mission studies led by ClearSpace and Astroscale.
“We’re thrilled to collaborate with AstroAgency and their clients to work together to bring the wonders of space to a broad audience,” said New Scientist Live’s Jacqui McCarron. “Our collaboration will enhance our ability to enlighten our visitors about the sector’s significance, not only for the economy but also for our daily lives.”
“Our goal is to inspire the next generation, encouraging them to explore careers in this field, especially through family visits on the weekend and our dedicated schools’ day,” McCarron added. “The public days also provide a fantastic opportunity to highlight the employment opportunities the sector has to offer to those already working with transferrable skills and university students considering their future careers.”
Additionally, as part of this year’s collaboration, AstroAgency hopes to address common space travel misconceptions, such as environmental impact and resource allocation concerns.
“Our collaboration with the New Scientist Live team will leverage AstroAgency’s unique position within the space ecosystem, bringing established and new representation from across the value chain,” said AstroAgency founder Daniel Smith. “Our daily engagement with leading satellite and launch companies, right through to space data firms delivering insights across multiple sectors, as well as the government and academic institutions underpinning the industry’s growth, ensures our team can deliver ideas, talks and interactive displays that add value to the event, which has a long heritage of engaging the wider public and acting as an all-important ambassador for UK space.”
By supporting New Scientist Live and highlighting how space companies can contribute to the event through exhibitions, sponsorships and cross-industry collaborations, AstroAgency seeks to boost the event with the most relevant and up-to-date information from a diverse range of industry players who will bring innovative case studies and real-life stories to the show.
Initial ideas being explored include highlighting advancements in agriculture through space downstream technologies and delivering an on-stage version of AstroAgency’s networking webinar series, SpaceBar, which has been hosted by New Scientist Live regulars Dallas Campbell and Professor Suzie Imber since the onset of pandemic lockdowns.
